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Let’s be honest: I heard the phrase “wine in a can” and rolled my eyes. I am not exactly a connoisseur of the grape but had serious doubts about quality, taste, and who the heck they were marketing to with Backpack Wine.
The joke was on me though. *I* am their target audience, LOL!
After chilling and actually tasting both Snappy and Cheeky, I was hooked and saw the limitless possibilities.
Concerts on the Square or in the park? Hauling a bottle of wine, with glasses is more than I really care to pack, especially that time I forgot the corkscrew and we simply stared at the bottle while listening to the great music.
Having a weekend out with the popup camper and family? No broken glass to possibly clean up and again, less weight to haul with the minivan.
The portion size is perfect for a person like me who is a cheap date – one, maybe two tops, is all I really care to consume before I have had too much. One can is PERFECT for me. (it’s about a third of a standard 750 ml bottle)
Backpack wines are from Washington state, specifically the Wahluke Slope. Wahluke Slope is in Grant County and is part of the Columbia Valley. The area grows grapes often used in red wines — cabernet sauvignon and merlot — but also produce white varieties.
If you checkout the Backpack Wine website, you will see what the inspiration for the brand is, a story a lot like my own experience. It’s cute. His failed attempt at a grand romantic gesture spurred a new business. May we all be so clever…
Disclaimer: I was compensated for this post. With Wine. My thoughts are entirely my own and I refuse to share my compensation. Get your own, it’s very reasonably priced.