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Occasionally you see coupons that say “Do Not Double” on them or DND and many people get confused by this. They think it is a message for the customer, that the coupon will not be doubled on a double coupon day.
Manufacturers sometimes print this on their coupons to financially protect themselves. They will reimburse the store for the amount of the coupon plus an 8¢ handling fee. However, some stores may get confused and think that the manufacturers should reimburse them for the full amount plus the doubled amount.
The manufacturer only reimburses for the amount on the coupon. The store is fully responsible for the doubled amount…it is usually figured into their “advertising” budget, like a loss leader.
There is one more trick…their UPC numbers.
This is off the OLD UPCs — the smaller ones that have been slowly replaced. Sometimes a coupon says “5″ as their first number. This means that even if it says “Do Not Double” on the coupon, it will still double automatically! If it says “9″, it will not double automatically and has to be manually over-ridden. That is why it is important to keep an eye on your totals at the register, like I mention in my Envelope System. You can double check quickly that your coupons have all been doubled, regardless of their UPC numbers.
I hope that clears things up – I see a lot of ad match ups that share a coupon and mention that it says “DND” – so they make the readers think it can’t be doubled. No worries, it can.