I may have been compensated for this post. If an item is being reviewed, I am not obligated to give a positive review and always use my own words. This disclosure is in accordance with Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising. If you would like a review done contact Dannelle at email@example.com
HyVee Stores have been using NuVal coding for quite some time — and now, Roundy’s stores like Copps and Pick n Save have recently joined in on the fun. I have been getting a lot of emails about it with questions so here goes:
What it is?
The NuVal System scores food on a scale of 1-100. The higher the NuVal Score, the better the nutrition. It’s that simple. And it’s coming to every aisle of your favorite grocery stores – right there on the shelf tag. Now you can compare overall nutrition the same way you compare price.
Why are stores using it?
Simple: We have a childhood obesity epidemic and huge influx of people with heart disease and adult onset diabetes. It’s become a FAST society where it has been simpler to pick up a frozen-zap it kind of meal instead of cooking from home with whole foods. It also makes it simpler to “decode” the nutritional panels on products. If they were all Greek to you before – the simple number can tell you if you are making a healthier choice of apple sauce or rice, etc.
That really is all there is too it – it is just Nutrition by Numbers.
You can see a great example how to use this system to make something like your own packed lunch more nutritious by simply trading up HERE
I hope that helps you — you will tend to find higher numbers on things that are at the perimiter of the store (Meat/dairy/produce) than you will on the things inside the store (boxed and bagged processed items).